Rigoberta Menchs Book Scholarship Essay Example | Topics and Well Written Essays - 1500 words

Rigoberta Menchs Book - Scholarship Essay Example I am 23 years old. I would like to give this testimony live that I have not learned from a book and neither have I learned alone yet that all this have I learned from my village. It cost me much to remember all the life that I have lived, so many times there are times very black and there are times that, yes, are enjoyable also but the most important is, I believe, that I want to emphasize that I am not the only one, so have lived many people and it is the life of all. The life of all the poor Guatemalans and I will try to give a bit of history. My personal situation includes all the reality of a village. In the first place, it still costs me much to speak Spanish since I didn't have university, I didn't have schooling. It has been three years since I learned Spanish and to speak it; it is difficult when it is learned only from memory and not learning in a book. In Guatemala there exist twenty-two indigenous ethnic groups. I belong to one of the ethnic groups that is the Quich ethnicity, I have my customs, indigenous Quich customs, but however I have lived very close to almost the major part of the other ethnicities during my organizing work with my village. I am from San Miguel/Uspantn, Quich Department. The Quich live in the northwest of the country. Precisely, my land is almost a paradise of all the beauty that is the nature in those places since there are not roads, there are not vehicles. Only people enter. VOCABULARY FOR COMPREHENSION Read the sentences and circle the synonym for the underlined word from the choices given. 1. The testimony given in court was very convincing. a. evidence b. report c. oral testification 2. No one knew that the village had been burned to the ground. a. city b. small town c. court 3. It was a black day when we had to have our dog euthanized. a. somber b. happy c. color 4. It was important that the judge know the girl's name. a. significant b. different c. okay 5. I can't emphasize enough the significance of those numbers. a. say b. underscore c. differentiate 6. The history of the world is captured in these two books. a. chatter b. background c. litany 7. The ethics of the situation call for drastic measures. a. moment b. times c. case 8. Her memory is excellent when it comes to facts. a. time b. recall c. note 9. These people exist on a diet that is barely 1,000 calories per day. a. subsist b. eat c. fluctuate 10. There are twenty-two indigenous ethnic groups in Guatemala. a. barbaric b. native c. vegetarian 11. Each ethnic group has unique characteristics which make it special. a. cultural b. people c. land 12. Examples of ethnicity include Lithuanian, Japanese, and Irish. a. pop stars b. a traditional cultural group c. variety 13. The customs of Guatemala are varied. a. traditions b. ways of doing things c. cans of soda pop 14. Rigoberta does organizing within

Business and Social Approaches to Social Media Essay - 1

Business and Social Approaches to Social Media - Essay Example Identifying how this particular tool is now being used and identifying the ways that it can work for others that are using the Internet is then creating a different approach to connecting online. Theories of Social Media The use of social media for businesses is one which relates specifically to the ability to connect with others online through specific mediums. The social media platforms consist of areas which users can interact and connect with other like-minded users. The growth of this has led to platforms such as Facebook, Twitter, Wikipedia and business areas where others can connect. The concept is now known as web 2.0, where interaction and user-generated content is providing more applications and alternatives for those that are online. The concept of using these tools is based on the demographics, ability to display a specific message to viewers and the ability to collaborate with business ideas that will attract potential customers to a business (Kaplan, Haenlein, 2010). Th e approach which is now being taken with social media has allowed the main concept to transform the way in which many are approaching business and interactions. When searching for the user-generated content, there is the ability to connect with others that are interested in specific ideologies, consumerism, and choices. A business can specify demographics, target markets and other concepts that are from a given profile. From this, there is the ability to transfer information and knowledge about the business and to create a connection to customers. This creates a social graph, in which one business connects to potential customers and begins to expand with the specific target markets that are available through the interactions and known interests that are listed on the various online portals (Qualman, 2011). The concept which has been used with approaching target markets has also led to the promotional mix is a model which is followed. This has been built into a hybrid model that is u sed for communicating with others and for interactions that are able to get specific results with online marketing. Consumer to consumer communications as well as promotions from businesses is the two main focuses of the hybrid promotional mix that is used for user-generated content. This occurs with the main promotion, advertisement or page that is listed on a social media site or website. The consumer then has the ability to focus on direct responses by commenting on the promotional tools with engagement. For businesses, this means that the promotions need to have positive responses from consumers while ensuring that the discussions work in favor of the business. The promotional mix that is needed is then based on gaining a sense of control with the promotions that are used for the social media portals (Mangold, Faulds, 2009). The interactions with customers and the way which this is associated with the promotional mix are then leading to the need to put the public relations of a business as the main priority. The amount of control that is a part of the user-generated content is based on finding a way to build credible forms of marketing and interactions that are online. The use of effective communication, ability to increase exposure and creating a strong presence and brand loyalty are some of the focuses that are a part of using social media online.